Written in bold with a company logo and sparkling like an image of most respected and South African statesman, Nelson Mandela on R5 coin the ad read: “We are what we do, all rights reserved. We create products, tools, live experiences and all sorts of other creations that make our actions more fun and more doable”. The ad shows how companies go a long way to describe who they are and what they do in order to achieve their goals.
As a public relations students or practitioners we are what we do- reputation management just like the above company. We build reputation to manage reputation which matters a lot in our career advancement. The reason to build and manage our reputation is simple: in the next years if not now reputation management will be the most dominant force or a key factor in public relations profession.
Today, many companies realised that a good name can be their most important asset and actually boost their reputation, add value to their companies, attract more and better candidates for employment. So they employ public relations professionals with good reputations to advise them on how to build, manage and defend their reputations. Like a saying goes, “a good image is a terrible thing to lose. It has been said that 30 years of hard work can be destroyed in just 60 seconds”. So do companies realize and put their image in our hands.
For public relations experts to become an organizational reputation management, building, managing and defending their own reputation will be their number one priority. Because we are reputation managers . . . we are what we do. Public relations are organisational reputation engineers.
So no matter how we think about it our actions reflect what we do.
As a public relations students or practitioners we are what we do- reputation management just like the above company. We build reputation to manage reputation which matters a lot in our career advancement. The reason to build and manage our reputation is simple: in the next years if not now reputation management will be the most dominant force or a key factor in public relations profession.
Today, many companies realised that a good name can be their most important asset and actually boost their reputation, add value to their companies, attract more and better candidates for employment. So they employ public relations professionals with good reputations to advise them on how to build, manage and defend their reputations. Like a saying goes, “a good image is a terrible thing to lose. It has been said that 30 years of hard work can be destroyed in just 60 seconds”. So do companies realize and put their image in our hands.
For public relations experts to become an organizational reputation management, building, managing and defending their own reputation will be their number one priority. Because we are reputation managers . . . we are what we do. Public relations are organisational reputation engineers.
So no matter how we think about it our actions reflect what we do.
No comments:
Post a Comment