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Monday, September 13, 2010

Vendors: One City many cultures


By Igboanugo Sunday

“Vendors gives our city colour says Paul Williamson who is the service co-ordinator of Business Areas Management and Economic and Human development in cape town. He is passionate about local trade and contributing towards the development of vendors.

So often the vendors in Cape Town are overlooked but we need to realise that they showcase what Cape Town is all about in an exceptionally unique way. Vendors portray a diverse and interesting group of cultures and languages in the city of Cape Town. Paul says that by upgrading the areas in which these vendors are situated and enabling environments contributes to the economy of the city.

These vendors are extremely talented and passionate about what they do and in doing so attract many tourists to the city. Paul says that “the vision of these vendors is a marking point for young people who want to start their own business; it is simply all about innovation and taking a bold step”.

As Capetonians we need to realise that these vendors are trying to make a living, not by doing nothing and begging at robots but using their skills, and this deserves our support. If we are able to do this, then the negative perceptions of vendors will be changed and will not be seen as an annoyance trying to sell all kinds of gadgets but an entrepreneur building a business.

Sunny Leo who is the owner of Kingston Jamaica Rasta says that “it is incredible being part of a city that allows us to be innovative and incorporate our culture and style into our products. Many people do not understand that we are passionate about what we do and work really hard like Kingston Jamaica Rasta’s clothing are handmade and takes a really long time to produce but we do it with so much precision. We take pride in the work that we do.”

The role that vendors play in Cape Town cannot be underestimated as they enhance the image of Cape Town.

Dennis, living his Dream


By Igboanugo Sunday
Don’t wait for something to happen before you take a step towards your dream”, says Dennis Igboanugo who is the proud owner of Idex Outfitters, a clothing boutique situated on the corner of Long Market and Adderley Street.

For a little boy who was born in an obscure corner of the Eastern part of Oba near Onitsha in Anambra State, Nigeria and grew up in the same town, life was far from paradise. The only thing he held onto was his dream which was to be a successful boutique owner in a township. “I Love clothing, not just fashion. Making people look, feel and exude beauty has been my dream since I was a child”, said Dennis

At the age of 20, he left the shore of his Country in search of what he believed and dreamed to do when he was a boy. Having traveled all part of the world, at age of 26, he came to South Africa because he wanted a place close to his home country, Nigeria with European setup, he choose Cape Town. “Cape Town is a centre point between Asian, American and Europe, therefore, rich culture exchange, and diversity of fashion contribute to make the city one of the World’s favorite cities and a place for fashion business”, said Dennis

With his dream still far from reach, with drive and ambition he established a small scale business at the corner of third class train’s station and from there he moved on to sell his goods at free the market. “I noticed that many big stores like Spar, Pick-n-Pay, checkers etc close early so I capitalized on that, by making most of my sales at night, which help built up the business”.

Dennis believed that success of any business depends on the ability of the owner to built trust and depend on high quality products, because good quality products will bring trust, good name, maintain culture, and will help sustain customers which he wanted in his business. “It is important for me to be ethical and honest by offering the best products and service to our customers who came first. This has been my vision and the key to success in all things”.

Dennis admits that he faced many challenges especially due to the fact that he was in competition with large well known clothing brands, but he refused give up and rather capitalized on these challenges and fired his boutique to the next level.
I was taught to believe in myself, work hard, stay committed and refusing to give up is a key in dream realization”, said Dennis.

It is important to have passion for whatever you want to do in life. If you failed, try and try again. “Taking all that I had learnt from failing and getting up and improving on my previous effects gave me the drive and confidence to come back a second time and today I’m living my dream. Don’t undermine the importance of mentors and their guidance and advice” said Dennis.
“ It is never too late to start a business”

Thursday, September 9, 2010

Public Relations Unit


Get Ready to . . . .

the launching

OF

PUBLIC RELATIONS UNIT (PRU):
our business is to make you newsworthy

PRU specialises in managing the communication of organizations that operating in the following sectors:
  • Education
  • Technology
  • social
  • entertainment

PRU also offer the following activites:

  • Strategic communication
  • Research center
  • job finding
  • Event management
  • Media liaision & briefing
  • Marketing CPUT brands

VENUE: Multi-ppurpose Hall Cape Peninsula University of Technology, Cape Towb campus

Date: Thursday,Nov.04, 2010

Time: 09hr00

Contact us:0215561382

E-mail:info@pru-pr.co.za

Website:www.pru-pr.co.za